Buttock enhancement is ‘the new boob job’

Demand for firmer, lifted and more perfect behinds has surged in recent times, with celebrities such as Jennifer Lopez and Beyonce Knowles fuelling the trend for ‘bootylicious’ buttocks.

Procedures such as buttock augmentation and reduction can give any bottom more shape and definition to match the rest of the body, experts say.

Following on from the boob job boom, more and more patients are striving for the perfect body with curves in all the right places, according to the director of PerfectBottoms.org.

And so many breast enlargement or breast-lift patients follow up their surgery with butt enhancement to balance out their shape.

"Waiting lists are now as long as two months before clients can meet a surgeon," she revealed. "All of us have a unique body shape, style, personality and are truly individual."

Those in search of the perfect bottom can opt for a range of buttock enhancing treatments, including gluteal implants, macrolane injections and laser lipolysis and liposuction.