Non-surgical procedures accounted for 82 per cent of cosmetic enhancements carried out in the US last year, according to new figures.
Annual statistics published this week (March 20th) by the American Society for Aesthetic Plastic Surgery (ASAPS), show such procedures now account for almost a third (32 per cent) of expenditure on cosmetic procedures.
Dr Jeffrey M Kenkel MD, president of ASAPS, predicted that demand in this sector would remain an area of strong growth “as baby boomers and their offspring begin to explore surgical options”.
“Minimally-invasive procedures such as Botox and soft tissue fillers work to a point. However, as you age and gravity takes over, surgical procedures that lift the skin and reshape the underlying tissues are necessary in order to show significant improvement,” he added.
Of the total $6.2 billion (£3.9 million) spent on surgical procedures in 2011, $1.7 billion (£1.07 billion) was spent on injectable procedures, spend on skin rejuvenation procedures totalled $1.6 billion (£1 billion) and $360 million (£226.81 million) was spent on other non-surgical procedures including laser hair removal.