Annual statistics published this week (March 20th) by the American Society for Aesthetic Plastic Surgery (ASAPS), show such procedures now account for almost a third (32 per cent) of expenditure on cosmetic procedures.
Dr Jeffrey M Kenkel MD, president of ASAPS, predicted that demand in this sector would remain an area of strong growth “as baby boomers and their offspring begin to explore surgical options”.
“Minimally-invasive procedures such as Botox and soft tissue fillers work to a point. However, as you age and gravity takes over, surgical procedures that lift the skin and reshape the underlying tissues are necessary in order to show significant improvement,” he added.
Of the total $6.2 billion (£3.9 million) spent on surgical procedures in 2011, $1.7 billion (£1.07 billion) was spent on injectable procedures, spend on skin rejuvenation procedures totalled $1.6 billion (£1 billion) and $360 million (£226.81 million) was spent on other non-surgical procedures including laser hair removal.