Most women in the UK would be prepared to make lifestyle changes, but not because of concerns over health.
According to a study by Aviva UK Health, making sure they look good would be women’s main reason for making changes to aspects of their lives.
Nearly nine in ten said they eat and drink healthily because they want to look good and appear young for as long as possible.
By contrast, only 40 per cent of those polled said they adopted healthy lifestyles to avoid illness.
The study also showed that 53 per cent of women who drink worry about how alcohol will impact on their looks.
However, only 32 per cent were concerned about the long-term health risks.
Indeed, recent figures from the British Association of Aesthetic Plastic Surgeons show that women in the UK underwent 31,183 procedures during 2008 – over five per cent more than in the previous year.