Breast enhancement consistently comes out on top as the most performed cosmetic surgery in both the US and UK, but there are emerging surgeries that are also blossoming in popularity, according to new reports.

An article for MailOnline (April 12th) says that one procedure – chin augmentation – grew more in popularity than Botox, liposuction and breast augmentation did as a group.

Statistics from the American Society of Plastic Surgeons (ASPS) show that 20,680 chin augmentation or ‘chinplant’ operations were carried out in 2011, with the rising popularity of video conferencing cited as one factor driving the popularity of the surgery.

Talking about the trend, Dr Malcolm Roth, ASPS President, told the MailOnline: “The chin and jawline are among the first areas to show signs of ageing. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery.”

He went on to explain that video chat technology was making people more aware that “their jawline is not as sharp as they want it to be”.