But do we realize that there are various things we have to check before agreeing to trading links with yet another web site? In the end, the entire point of exchanging links… I believe that we all know now how important backlinks are for the search engine ranking success of our website. I also think that all of us know now that one method to get these backlinks is by doing link transactions with other sites. (For the uninitiated, backlinks are links o-n other web sites that indicate ours.) But do we realize that there are numerous things we have to check always before agreeing to trading links with still another web site? In the end, the entire point of trading links with others is always to enjoy the standing of their web websites. It’s for that reason imperative that people examine in advance as to whether trading links with yet another site would be to our advantage or not. I’ve thought about this whole notion of link exchange planning and came up with a 3-step process that requires an analysis of 3 pages of the web site we want to exchange links with. If you are concerned with reading, you will likely require to check up about linklicious. The 3 pages are: – your home page where we shall need to always check 7 reasons for that page, – the service page: here is the site that contains a list of groups that the website has put together in a bid to arrange its link exchanges. We need to examine 7 things here, – the backlink page: here is the site that will contain our backlink. We also have to examine 7 things here. Note that sometimes, the ‘target’ website won’t have a directory page. In that case, our analysis would have been a one as opposed to a 3-step one. In this first report, of could be 2 or 3, we shall look at the 7 things (arranged in 2 groups) we must check about the webpage of the target web site. 1. We must check what Google thinks of the site. This is done by considering some things that Google is pleased to report of a site. The concept here is to see if you will find any problems with the site, from Google’s point of view, that will cause us to decide not to trade links with them. For more information, consider having a look at: linklicious spidered never. It is suggested that we look at: a) just how many pages does your website have indexed? This can be done through the use of ‘site:www.site.com’ inside the Google search box, b) how many backlinks does Google record for the site? This is done by utilizing ‘links:www.site.com’ inside the Google search box, c) is the site listed in Google’s index? This can be done by using ‘http://www.site.com’ inside the Google search box, d) what is the Page Rank of the site? There are numerous methods for achieving this. One-way is to get the Google toolbar and visit the web site to determine its PR. Still another way is to utilize one of the numerous web sites on the net that enables us to find the PR of any web site. And one more way would be to try to find software that will tell the PR to you of any internet sites. Even though we will usually need to examine these 4 things together in a kind of table in order to decide whether the target site passes the initial step or not, you’ll find certain results that would cause me to decide instantly not to exchange links having a site: – if the PR of your website is zero, – when the site is not stated in the Google index, – if the site does not have any pages found by Google. You will note here that I am using Google since the first step in the planning. In fact, we can use any internet search engine if we wish to but given in regards to backlinks that Google is more particular than the others, I would suggest using Google within the above first step. 2. I would then declare that we look at 3 tickets of the house page of the target site, in a bid to find out when the site includes a theme compatible with ours: a) its title tag, b) its explanation draw, D) its keywords label. There are numerous ways of examining the contents of a web page’s tags. Then you’ll need to visit the home page and click on the proper menu command to view the contents of the page, if your browser, such as for example MSIE, enables you to view the contents of a web page. Then you will have to search to the most effective of the page-to view the contents of its labels. The choice will be to try to find web sites on the Internet that allow you to see the contents of the tickets of any web pages. There are various such internet sites online. This pictorial linklicious.com URL has varied stately warnings for the purpose of this viewpoint. The explanation for this task is the fact that Google considers the style of the web sites when looking at backlinks. This means that backlinks from a site that has a theme compatible with mine will soon be of higher value than one that comes from a site that has nothing to do with what our site is all about. As mentioned above, this planning is on the website of the target website and is simply the initial step. There are 2 more steps: one on the listing page and one on the backlink page. It’s only when the mark website passes the 3 ways that we should feel confident about trading links together in that the link change will be to our advantage. Needless to say that the prospective web site will also need to perform a similar 3-step analysis of our site prior to seeking to trade links around. Serge M Botans.