'Surgery, drugs and technology dominating the US'

21/12/2007

Cosmetic surgery, gadgets and gizmos, and prescription drugs are all trends which have taken the US by storm in recent years, reports the Milwaukee Journal Sentinel.

The news provider is referring to figures from the Census Bureau''s 2008 Statistical Abstract of the United States which examines what Americans are buying, doing and eating.

It found that cosmetic surgery procedures doubled between 2000 and 2006, the majority of which can be attributed to the rising popularity of Botox.

During 2006 alone, 3.1 million Botox procedures were performed, a 300 per cent increase in a year, according to the census.

"In this very competitive world, people are driven to look as good as they can for their given age," commented George Korkos, a cosmetic surgeon in Waukesha.

A recent survey by Mintel found that the cosmetic surgery market increased by 240 per cent between 2001 and 2007.

The survey also revealed that during 2006, non-surgical procedures such as Botox made up 85 per cent of cosmetic work.

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