Teeth whitening takes on a more natural trend

14/11/2008

Teeth whitening fans are said to be ditching the previously popular Hollywood whites for more natural shades, cosmetic dentists reveal.

Following the recent backlash against dazzlingly white celebrity smiles, Brits are now opting for a more toned-down look, experts say.

Dr Kailesh Solanki of the Cosmetic Dentistry Guide said: "After years of excess and extreme makeovers, people are now holding back to have a great smile without drawing too much attention to themselves.

"But now it seems that people in the UK are looking for a subtler, maybe even classier, approach to their smiles. Simon Cowell and Jodie Marsh would have asked for eight on the whitening scale. Number six, which is an off-white shade, is now much more fashionable."

Figures show that teeth whitening remains the most popular treatment of all cosmetic dentistry procedures, among beauty-conscious Brits.

More patients are expected to have the treatment to improve the appearance of their pearly whites in time for the festive period.

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