Can you believe it’s July already? Summer is well on its way and the MYA team have been hard at work planning the latest MYA photoshoot. This year we set ourselves an exciting challenge of shooting 12 patients over two days, the biggest MYA shoot to-date! As always, we rose to the challenge and the photoshoot was a great success.
All of our amazing models are actually patients of MYA, some of which have never set foot in front of a camera. Due to their cosmetic surgery procedure with MYA and their newfound shining confidence, we thought: who better to represent the MYA brand in our latest summer campaign!
Most of our ladies were found via Instagram and our MYA Space Forum when we put out a casting call. Others were found after having tagged us in #MYASelfie snaps or their MYA Instagram journey. Here at MYA, we love to share our patients experiences and have them involved in our social media pages as much as possible.
Our aim was to capture new MYA images that represent the wonderful variation of MYA patients. We aimed to produce images that embody confidence and the empowerment of others, whilst also capturing fun, playful imagery.
An essential part of the photoshoot is the wardrobe and sourcing outfits to fit 16 different women of all different shapes and sizes was a challenging, but incredibly fun task. Our wardrobe department could only be described as a sea of pink and sequins. We had some beautiful outfits that perfectly showed off the girls' figures and matched their playful personalities, while still staying true to the MYA colours.
Our models travelled from all over the UK to meet at the Fivefourstudios in Manchester to shoot the first day of our photoshoot. The production dream team consisted of the wonderful Photographer, Sarah Brown, who has shot for the likes of Cosmopolitan and Toni&Guy. Hair, by the creative genius that is James Begley and Makeup, by the talented Lou McCann (or as we call her Mamma Lou) assisted by the lovely Georgina Wandsworth.
In true MYA spirit we took over the entire ground floor of Fivefourstudios, creating a MYA selfie station, a ‘fun room’ filled with balloons and pink props and a wardrobe department that would make you green with envy. Not forgetting the amazing pink festival wings from Prettylittlething (we are currently debating whether they should be a required item of uniform at the MYA head office).
Shop the MYA girl look
Click on the links to shop the looks from our photoshoot!
Model: Helen @bleubriggs
Model: Jodeci @jodeci_km
Clothing: Swimsuit- Monki at ASOS
Jodeci is a 22 year old mother to a little girl, she had a breast enlargement with MYA.
Model: Katy @katymyabreast
Clothing: Bodysuit- Models own/ Trousers- ASOS
Katy enquired with MYA seven years ago, contemplating a BA but decided it wasn’t the right time for her. Three years later Katy joined the MYA team and decided to go ahead with a breast enlargement and allowed the procedure to be filmed. She has now works as a patient coordinator at the Leeds clinic and has done so for the last four years.
The MYA girls taking full advantage of our MYA selfie station, looking incredible in their swimwear inbetween shots.
Chloe pictured in the middle, is MYA Birmingham's newest recruit. She applied to work at MYA after having a breast enlargement (2016) and rhinoplasty (2018) and was blown away by the quality of care and support she received. Chloe is now training to be a patient coordinator at the Birmingham clinic.
Model: Sophie @sophiedaisycooper
Models: Sherrifa @talldark_mya
Clothing: Swimwear- Prettylittlething
Sherrifa had a breast enlargement with MYA and is so happy with the results and care she received that she started an Instagram journey to show other breast enlargement patients the journey you go through emotionally and physically. Check out her awesome feature in Vice!
Glow by MYA
We wanted to celebrate MYA's success and grow our community by launching a new brand that empowers and supports women of all ages in their cosmetic surgery choices. The sister brand that we have created builds on MYA’s heritage, expertise, and integrity while revealing a different layer of our personality. We’re proud to welcome you to Glow by MYA.
That's a wrap!
Day 1 complete
After a long day of multiple outfit changes, hair and makeup and lots of smiling, we ended the shoot on a high, with the Spice Girls blaring from the speakers and all the girls together in the studio dancing.
A massive thank you to our wonderful patients, Helen, Jodeci, Katy, Sophie, Chloe, Sherrifa, Maria and Rue and to our dream team, Sarah, James, Lou and Georgina.
All clothing from ASOS/Missguided/Prettylittlething.