What is GDPR? GDPR (General Data Protection Regulation) comes into effect 25th May 2018 and is a new Data Protection Regulation. It is the tightening up of the current Data Protection Act 1998 and it ensures that any personal data held by an organisation is processed in a secure, transparent and responsible way. Why have you emailed me about data protection? We have emailed you because we hold your details on our system and we are now legally required to obtain your consent to continue to process your personal data for marketing purposes. Why do you need my consent? Without your consent, we can no longer email, phone or SMS you about our services. What happens if I don’t consent? If your consent is not provided then we will not be able to send you anymore fun emails. Where have you got my details from? Your details were registered on our website as a matter of interest in our services. You may have requested to be referred by WhatClinic.co.uk or ClinicCompare.co.uk when enquiring about cosmetic surgery providers in your area. How long do you keep my details for? Once we have gained your consent, we will keep your details for 6 years because we class them as customer records. You can update or withdraw your consent at any point by visiting privacy.mya.co.uk Where can I learn more about GDPR? You can get more information on GDPR and your rights on the Information Commissioner’s Office at https://ico.org.uk