Forget 2014's Duck Face craze, there is a new look taking over. Adopted by celebrities and mere mortals on every social media platform, could this trend make lip enhancements obsolete? We doubt it but it is 100% more flattering and sliming on the face than its predecessor, so let us explain the mechanics of it. You have probably noticed this non-expressive pose without even realising it, from Selena Gomez to J-Lo and even top model Gigi Hadit is doing it. It involves tilting your chin downwards, sucking in your cheeks and slightly parting your lips by giving us a glance of those pearly whites.

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Even the pout princess herself Kylie Jenner (admittedly with lip fillers) has taken to the new trend.
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We must admit (without sounding old) we do miss the days when a good old cheesy smile was good enough. At least the Duck Face is out!